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About Us

We are a company specialized in designing and enhancing Customer Experience (CX) and User Experience (UX/UI). We offer integrated strategic solutions based on research, analysis, design, and testing to ensure effective and human-centered digital experiences. Led by certified professional trainers with extensive experience in digital transformation, design systems, and user experience across sectors such as education, finance, and government services.

We are Consultents & Experts


We enhance interaction between users and services by developing well-structured customer journeys, measurable performance indicators, and high-fidelity interactive prototypes. We believe that successful design starts with empathy and ends with tangible results that serve both users and decision-makers.

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The Trainers

“Our relationship with the trainers is a true partnership in which they feel they are part of the trainees’ journey — and of the academy’s journey as well.”

Abdullah Tayeh

“An expert in customer experience (CX) and user experience (UX), customer journey mapping, performance indicators, and designing holistic experience strategies.”

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Yasmin Al-Ahmad

“An expert in user experience and end-to-end technical solutions for designing platforms and websites.”